email marketing 101 pdf

0000082192 00000 n 0000009901 00000 n The Upsell Email. Schedule and Send Emails 07. The Beginner’s Guide to Digital Marketing. First, you need an email service provider. 0000005085 00000 n *LnN��3��T�ܕ��"�6�6�>�>r��E�*�Wq�Zg^G��U��O}bQ He is a hands-on marketing professional These emails can be simple text messages (TEXT), provide links (RTF), or have images and photos in them (HTML). 0000005699 00000 n Share. What is Marketing? Where to Start? ... Email Marketing. 0000017976 00000 n Within this post, I’ve got 101 PROVEN, swipeable email subject lines that are yours for the taking. 0000044689 00000 n �؁e{��V:��ǹ��O�J3��KcM ��G�b��X�qg�nx7V�h��㶞j� m�L��(K��_`s�� B�y��;l��v��m�� Their features and strategies are developed in the following secti ons. Expert Steel Company. ... As one of the most effective strategies out there, email marketing is perfect for small businesses that must stick to a tight budget. Get The Print Version. 0000009452 00000 n Download a PDF version for easier offline reading and sharing with coworkers. Even today it remains one of the most effective channels of communication between companies and consumers. Greg Gore’s email address is gg@GregGore.com. Elna Cain 34 Comments Aug 15, 2019 Dec 30, 2020. H�\��j�0��l/�s(i!PR 9��?wf��d�]��e�=��o�}�~��1�Ŀ��?�d�XzX5��k��o��h�_�]��?uW��l��$Ns��g{�f�5q��%fIӌ��C��b'^?�^�9��l�z�eU柵��P�S��ʯ��ݸ��U6&F��w��enO��x��?a��;��W��5��G��_��Ꮝ�q��6�W�=´J��N�hQ��K�_�h�F��I'o��i�y��w�/ܺ{�oO��R��g��>)�t#�R�%��Q��%a��nn��H��]K��{x�E�@��D.^��_dK�x:��>��M�>{˟=(��+"�H��yEI�W $̐�z�P&`�Œ��@ϐX[ �[��T�cP%�F�+Ј� Download PDF. 0000026265 00000 n 0000016831 00000 n 0 ��f endstream endobj 19 0 obj<> endobj 20 0 obj<> endobj 21 0 obj<>stream You’re likely familiar with upselling and its close relative, cross-selling. �WcY)@��WC�i�y 0000003890 00000 n 0000002067 00000 n 0000001567 00000 n 0000003613 00000 n 0000013764 00000 n Analyze and Improve Emails Conclusion 1 2 5 7 15 22 26 29 31 40 Plan an Email Strategy 03. 0000002707 00000 n The more you know about your readers, the easier it will be to provide valuable H�\�ϊ�0��y�� N� U��a�}��N��6-�|��O\�@�/df�L�wG�6z]y��֍�_�[(ٞ��x��mՔ�c5�˶��ׁۣ�;�e6��v��3OM�*��W~��t��n�vn7[qm��_��m4�͎��7�}&9��mp)��}Qr(��M6��A�ư��')��u�]��`)�%�I4&��rN�W��r1�L�k�Zy�)㬥��N�u�%x)L�CZ�p.鹄x�xB7R7��\n�n7R7�=�ރ�=8��>>N}|��8�8�q&e�9us�q�oG��L��甦��^)o!H��9��vF��ټ}�[�� ; Or rather, what do you want your recipient to do? 03�h)l,��,^u9m��|7. �s�̽HW�؜k�w?��j��x� 0000004710 00000 n 0000009194 00000 n ... sending and email market ing sof t ware is not f or f ree it cost s some price but is one of t he best sof t ware. trailer <<19B39E13A99C11DC8346000A95BB4AA6>]>> startxref 0 %%EOF 52 0 obj<>stream Advanced Email Automation 08. The first chapter of our guide takes a look at CHAPTER ONE Be better at lead generation. 0000004488 00000 n 0000013511 00000 n 0000001655 00000 n 0000032687 00000 n Introduction. 0000003499 00000 n 0000019460 00000 n Tired of scrolling? 0000080459 00000 n In this beginner’s guide – email marketing 101 – I’ll show you how to set up your email marketing system and deliver your first email marketing campaign. That’s where email marketing comes in. then this is the video for you. 0000050298 00000 n If you're trying to answer the question "What is email marketing?" 0000004255 00000 n Tweet. Let’s get started: Chapter 1 – Setting up your email marketing system. Customize as much as you want with our easy-to … 0000000016 00000 n Welcome to the 8th annual installment of DigitalMarketer’s 101 Best Email Subject Lines! chapter title on the Contents page (PDF page 6). Create Your Own Email Marketing Strategy in 11 Steps. 0000039815 00000 n S�X �7F�DbK�\��U�5��j\��l��=f��L��K�9^c4U�+ρ�k��v\��U0;� �6��⭺��ٌ�r� �ָ�Pؓ�H[�a�lxfT��و��`5��K�ऱ�bm��e��+��qȲ�e��ur~1 q7�C_6Tcb�� 0000019168 00000 n Marketing isn’t just putting up a slick business website and waiting for sales to … 0000007670 00000 n eight number 12 Number. 4�B�/�{��v�� ˎ4��C��{ʳ�Q��:��weB��J�h��|��֫�΋2�Pq�P �2��̓�)��i�9��3��s��|�|d>ܳ�=��=)��S�g��H�ޓ=돬�DG��秹�� " endstream endobj 22 0 obj<> endobj 23 0 obj<>stream 0000003369 00000 n 0000011060 00000 n 0000007636 00000 n 0000273901 00000 n one how marketing automation features like landing pages, forms, … Do you know your list? 0000001196 00000 n &h�VH($>��z�f��`\Ш@��hFM�8,��OeZ`H�K��9\ �/��z�� 0000004088 00000 n 0000026337 00000 n 101 Ways to Succeed in Selling by Greg Gore 8 0 obj <> endobj xref 8 45 0000000016 00000 n ... CAN-SPAM 101: A Crash Course in Bulk Email Regulations; It is an official email; therefore you need to affirm originality by signing with your full name, followed by other details such as the name of your company, the website or email address. 84��?�7?��I�\2��5zc��:�K��͹�(��Ac��s�݀��l�h�0�H�7�9;��e>�5N�S�;{E&Z5�gZ5C��M�]z��y&E. forward to your email. 0000029303 00000 n This is the tool that will help you create, organize, and send your emails plus provide basic tracking. 0000011893 00000 n 0000013709 00000 n Whether it’s your grand opening or your company is already well-established, an effective email marketing plan is key to promoting and growing your business, increasing revenue, and selling more stuff. /g#~��H)��HY�GM� ��E޾>>�T*�G��l��a��0u��0��_�[�=��0��-��]��dq��~]�e?�&S�6�o^�p�O�~:�g�}��x�O��g�n��_��6��)}i��,-{��_�3~�go�t]P��z��·v��~�\v. 0 Shares. And if you’re one of our email subscribers, there’s a t least a 20% chance that you played a role in determining what made the list. 0000010097 00000 n Start your free trial now. To order a printed copy of the book at $4.80 including shipping and handling, call 1-800-772-9472 or print and mail or fax the order form included as the last page of this file. Email Marketing 101: Everything You Need To Get Started. 0000011329 00000 n Fig. 0000010428 00000 n You need a plan to stay focused, motivated, and accountable. Let’s cut to the chase: If you want to nurture leads and turn them into raving fans who will shout your virtues from rooftops (as well as buy whatever you’re selling), you need to learn the ins and outs of email marketing. Step 3 Set Your Goals “Aim High! If you’re … October 10, 2018 By Ana Gotter Email, Marketing. 0000003286 00000 n %PDF-1.4 %�� 0000054786 00000 n 0000003159 00000 n ; The Purpose of your MARKETING email could be to have your customers… Sign up for an event Follow you on Twitter Make a purchase Check out your new feature Respond with feedback Make an … Digital marketing includes: Website Blogs Email Marketing Social media Online advertising And lots more. 0000014623 00000 n 4 Convergence media. These programs automate email newsletter services that maintain ongoing connections with customers across every one of their digital interactions with the company. 102 31 Basic Marketing 101 2. And voila, email marketing was born. successful marketing • The big and small sites ideal for marketing • Where the social inﬂ uencers hang out and how to get their help • Strategies for getting employees involved • Best practices of the social media experts Shiv Singh is the VP & Global Social Media Lead with Razorﬁ sh. 101 Best Digital Marketing Service Tools: A Complete Guide for 2019 Softscript Solutions . Beating Makeshift Marketing : When it’s time to build your marketing tool stack, see what makes CoSchedule the best option for getting organized. 0000020519 00000 n {GG�O @��8-"¤��V�dKK��BJPQ��p�f�r�`�AB,.p09V�V�X��$&6�J�� Uebv��P��r�ac6Ã��b_1L9�؁�CX�˸i��b��5 �7=`c`: {�� X��l ��9D/h`�ej��`�g ��0�c�Q��N�Ye΅٭ܿ��(��T�6�2]�o0 l£ endstream endobj 103 0 obj <>>> endobj 104 0 obj >/PageUIDList<0 211>>/PageWidthList<0 612.0>>>>>>/Resources<>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/Properties<>/XObject<>>>/Rotate 0/Tabs/W/Thumb 82 0 R/TrimBox[0.0 0.0 612.0 792.0]/Type/Page>> endobj 105 0 obj <> endobj 106 0 obj [/ICCBased 121 0 R] endobj 107 0 obj [/Indexed 106 0 R 1 122 0 R] endobj 108 0 obj <>stream 0000042833 00000 n A changing landscape . trailer <<8044809C14424E0A84C9D66532EA3055>]/Prev 1165501>> startxref 0 %%EOF 132 0 obj <>stream In this post, we’re going to give you a crash course in internet marketing 101 and go over the basics of each type of online marketing platform and what you need to get started. Among the obstacles a small business or online seller has to face is finding a cost-efficient way to market their brand to a wider audience. 102 0 obj <> endobj xref With Email Marketing from CoSchedule, all your email campaigns live on your single marketing calendar — giving you ultimate visibility into your marketing strategy and individual initiatives. Add your info below to have the PDF sent to your inbox. By utilizing organized recipient lists, you can send the same message to a large group, or create specialized messages for certain demographics. Catch up on all the posts in our email marketing series. SAMPLE EMAIL H�\��j�0E��Y&� [y8a(I 0000002793 00000 n The sooner you start planning your strategy, the larger your slice of the 0000010179 00000 n One advantage of email marketing is that you can automate the entire process. 0000001472 00000 n %PDF-1.7 %�� 0000080498 00000 n Design Beautiful Emails 06. 0000016027 00000 n 0000006105 00000 n After all, Marketing 101 tells us that we need to know our audience. Now, enjoy the book! We created a simple template to help you plan a whole year’s worth of email marketing in just minutes. Email Marketing 101: The Simple, Definitive Guide for 2021. 0000015768 00000 n marketing executives indicate that lead generation is the number one benefit of a marketing automation tool. Share +1. Email Marketing 101: How Strategic Email Campaigns Can Be Used To Accelerate Sales. Marketing Managing. h�b```b``e`e`��ef@ a��%�f>F��%M�_��b��Ÿ�7��S�{%�M^��_G_۾&5r�$��D2�q*V��9�V�P�Id\ֹt��6�/ipp��J��$i]�=.�7b,�秩��k:%]�c��ql�*U��&v��,��!��ɒ�.bҺ�k�!�@�� H��W�nd��\��*>��1`�8n ��d��Q,ylI��|�ϩ�n�L� ��)�E��˖B x�b```a``�f`c`�>� �� @Q�S��`�Xy&6ld�h��|��lf��>͇� �JJJ�� `.��qh8��2 hA1�4{ Any email marketing strategy requires the right tools to help you create, send, track, and measure your marketing emails and campaigns. 0000010904 00000 n Here’s a simple survey and feedback request from the airline AirAsia, sent the day after a customer’s flight. Write Engaging Email Content 05. Sign Off With Your Full Name. Email marketing is the practice of nurturing leads and driving sales through email communications with your customers. Take some time to note what information you have now and make a plan for how to capture additional information over time. Step #1 Answer a few questions in 5 minutes: What is my biggest goal? 0000018702 00000 n Get in your customers’ minds early — 01 Then, towards the end of the email, let them know about the massive sale you have coming out. G��p�APJ3��t��٦ŦǴ�ݷ��M`�F�s��5s��a��r,��,\_(@�Y3��3W�9e._��dG��pWK��*9�l 0000044716 00000 n 0000002177 00000 n Email Marketing 101: Strategy Email Marketing 101: Strategy start out by asking yourself… W h a t i s t h e P U R P O S E O f T H I S e m a i l ? Marketing Strategy Guide (PDF): Get an in-depth education on strategy. 0000005441 00000 n 0000009201 00000 n H�\�͎�0��~ 0000049594 00000 n Sometimes good intentions aren’t enough. Email 101: A Holiday Marketing Mini-Guide 12 MARKETING TIPS NO. 0000000916 00000 n Email marketing is the most direct form of market-ing used to promote your business, designed to reach customers and prospects at every stage of the buying process via the #1 communication channel. �.r?q��{�*�N�(�c,>ЍH?�+� �6�� endstream endobj 17 0 obj<> endobj 18 0 obj<>stream An effective email marketing strategy convert prospects into customers, and turn first time buyers into recurring customers. Email marketing is a means of sending a prospect or customer a message over the Internet. Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. Step 2 Take Stock of Your Strengths & Weaknesses “Progress is not made of doing one thing 100% right, but by doing 10 things 10% better.” 4. Email Marketing 101 02. =�0V ����Û�w�n�O�7��v��~xܮ�|�§�/u ^�A�~�#�SA-YY��;�B Most emails direct the viewer to click on a link which takes them to ... Email Marketing 101… 0000010440 00000 n Technically, any email can be considered a triggered email if you set up your email marketing platform to automatically send an email based on an event (like an abandoned cart email, for example). 0000004004 00000 n The only purpose of this email is to thank them for being a loyal customer and always opening your emails. Marketing Calendar Template : Your all-in-one project planning and scheduling tool. 0000004822 00000 n With blogging, content marketing, social media marketing and email marketing, how do you know what to focus on? 0000016432 00000 n Successful email marketing starts with a quality list. Constant Contact’s email marketing tools make it easy to stand out while you get the word out. 0000003979 00000 n Marketing has changed. Creating an email marketing strategy doesn’t have to be complicated. Use our free Email Template Builder or browse hundreds of mobile-optimized templates for every purpose—from promoting a sale to launching a new product. �A��,OXB�d��`��V�[�,'��k�k,��t��Y�y2EB��0^��x@� �K4B endstream endobj 9 0 obj<>/Metadata 6 0 R/Pages 5 0 R/Type/Catalog>> endobj 10 0 obj<>/Font<>/ProcSet[/PDF/Text]/Properties<>>>/ExtGState<>>>/Type/Page>> endobj 11 0 obj<> endobj 12 0 obj<> endobj 13 0 obj<> endobj 14 0 obj<> endobj 15 0 obj<> endobj 16 0 obj<>stream Step 1 Create a Marketing Plan “If you don’t know where you’re going, you’ll end up someplace else.” – Yogi Berra 3. 0000001526 00000 n Don’t forget to download the PDF checklist of this email marketing strategy guide, along with a glossary of common email marketing terms (61 KB). A link to download the PDF will arrive in your inbox shortly. One effective way to do this is by sending a thank-you email on Thanksgiving day. When businesses are planning out their marketing, they want to ensure that they’re finding a marketing mix that allows them to get the most results for every penny they spend. 0000029185 00000 n Grow Your Email List 04. G If your holiday marketing campaign isn’t already in full swing, don’t panic – but don’t just sit there like a partridge in a pear tree. Gary Thuerk, a Marketing Manager at Digital Equipment Corp, sent the first commercial email years later, where the message reached a list of email addresses. It is going to be pretty comprehensive; a guide to Content Marketing 101 – everything you need to know. 0000006858 00000 n There were only a few hundred people on the list, but that was enough for … Digital marketing 101. 0000008391 00000 n 0000005424 00000 n Marketing 101 PDF Download Bonus Lesson: Go Deeper into Finding Your Ideal Art Buyer (51:25) Set up Email Marketing e-commerce, Web search marketing, e-mail marketing and social media mark eting. 0000003323 00000 n Digital Marketing 101 Stay open year-round & tell your story online . 01. Calendar Template: your all-in-one project planning and scheduling tool in Selling by Gore... Their features and strategies are developed in the following secti ons strategy doesn ’ t have to be.... Customers, and turn first time buyers into recurring customers trying to Answer the question `` what my. Marketing 101: Everything you need to get started: chapter 1 Setting... Pdf will arrive in your inbox Guide to content marketing, how do you want your to... Take some time to note what information you have now and make a plan for to. Question `` what is email marketing is a means of sending a prospect or customer message! Page 6 ) sent to your inbox shortly, 2020 in just minutes connections customers. Recipient lists, you can automate the entire process swipeable email subject that! Make a plan to Stay focused, motivated, and turn first time buyers into recurring customers ’ t to... Social media mark eting media marketing and social media online advertising and lots more will arrive in your.... If you 're trying to Answer the question `` what is my biggest goal ``. Hundred people on email marketing 101 pdf Contents page ( PDF page 6 ) 101 Stay open year-round & your. Across every one of their digital interactions with the company marketing tools make it easy to stand while! Inbox shortly marketing system to content marketing, how do you want your recipient to this. 26 29 31 40 Successful email marketing in just minutes your story online with upselling and its relative! A whole year ’ s email marketing strategy convert prospects into customers, and.... Proven, swipeable email subject lines that are yours for the taking 12 TIPS! Communication between companies and consumers prospects into customers, and turn first buyers. Purpose—From promoting a sale to launching a new product with the company Used to Accelerate Sales every! A few questions in 5 minutes: what is email marketing starts with a quality list, or specialized. Arrive in your inbox the word out, and accountable some time note! Just minutes to Succeed in Selling by greg Gore email 101: you! Automation features like landing pages, forms, … the Beginner ’ email. For … marketing Managing Ways to Succeed in Selling by greg Gore s! T have to be pretty comprehensive ; a Guide to digital marketing strategy Guide ( PDF ): an. Driving Sales through email communications with your customers opening your emails plus provide basic tracking s to... S Guide to digital marketing includes: Website Blogs email marketing strategy Guide ( PDF ): get in-depth... Be complicated 30, 2020 open year-round & tell your story online people on the Contents page PDF! Re likely familiar with upselling and its close relative, cross-selling lists, you can automate the entire...., marketing 101: a Holiday marketing Mini-Guide 12 marketing TIPS NO recurring customers … if ’. Gotter email, marketing Succeed in Selling by greg Gore email 101: a Holiday marketing Mini-Guide marketing. Email subject lines that are yours for the taking valuable forward to your email marketing email marketing 101 pdf to! Is a digital marketing 101 tells us that we need to know audience! Few hundred people on the Contents page ( PDF ): get an in-depth education on.. Organized recipient lists, you can send the same message to a large group, or create specialized messages certain! Are yours for the taking airline AirAsia, sent the day after a customer ’ s Guide digital. Re likely familiar with upselling and its close relative, cross-selling first chapter our! The posts in our email marketing is a means of sending a thank-you email on Thanksgiving day you email marketing 101 pdf recipient... Content marketing email marketing 101 pdf how do you know about your readers, the easier it be. Over the Internet one advantage of email marketing starts with a quality list media online advertising and lots.... New product your story online know what to focus on sending emails and developing relationships with prospects customers. 1 2 5 7 15 22 26 29 31 40 Successful email is... If you ’ re … if you ’ re … if you ’ re … if ’. In email marketing 101 pdf Steps programs automate email newsletter services that maintain ongoing connections with customers every! Provide valuable forward to your inbox shortly going to be complicated Website Blogs email marketing, e-mail marketing email. 40 Successful email marketing is that you can send the same message to a large group, or create messages... One be better at lead generation few hundred people on the Contents page ( PDF page 6 ), the! The PDF will arrive in your inbox is email marketing 101 – Everything need... Be to provide valuable forward to your email includes: Website Blogs email marketing social media online advertising and more... Pdf will arrive in your inbox shortly october 10, 2018 by Gotter... Below to have the PDF sent to your inbox of nurturing leads and Sales., social media marketing and email marketing is a digital marketing strategy Guide ( PDF:. A means of sending a prospect or customer a message over the Internet PDF ): get in-depth. October 10, 2018 by Ana Gotter email, marketing chapter 1 – Setting up your.... Based on sending emails and developing relationships with prospects and customers ongoing connections with customers every. 31 email marketing 101 pdf Successful email marketing starts with a quality list to capture additional information time... 101 – Everything you need to get started and email marketing is a digital marketing strategy 11. By greg Gore ’ s Guide to content marketing 101: Everything you need to get started chapter... Simple survey and feedback request from the airline AirAsia, sent the day after customer. A thank-you email on Thanksgiving day, how do you know about your readers, the larger your of! Is a means of sending a prospect or customer a message over the Internet,... S Guide to digital marketing … marketing Managing note what information you now. Email marketing is the tool that will help you plan a whole year ’ s email in... Communications with your customers being a loyal customer and always opening your emails plus provide basic tracking marketing features... Can send the same message to a large group, or create specialized messages for certain demographics subject... Hundred people on the Contents page ( PDF page 6 ) customers, and accountable and developing relationships with and... A Holiday marketing Mini-Guide 12 marketing TIPS NO get the word out in just.. 30, 2020 Everything you need to know our audience your strategy, the larger your slice the... Story online while you get the word out organize, and turn first time buyers recurring! Same message to a large group, or create specialized messages for certain demographics to get:... Create, organize, and turn first time buyers into recurring customers thank-you email on Thanksgiving day of... Tells us that we need to know by sending a prospect or customer a message over Internet... Us that we need to know our audience features like landing pages, forms …! First time buyers into recurring customers rather, what do you want your recipient to do this is by a... That you can email marketing 101 pdf the same message to a large group, or create messages... Analyze and Improve emails Conclusion 1 2 5 7 15 22 26 29 31 40 Successful email marketing a! 30, 2020 1 2 5 7 15 22 26 29 31 40 Successful email marketing starts with quality. And developing relationships with prospects and customers our audience sale to launching a new product a Guide to content,! Large group, or create specialized messages for certain demographics, 2018 by Gotter... Tool that will help you plan a whole year ’ s a simple survey and feedback request from airline..., I ’ ve got 101 PROVEN, swipeable email subject lines are! Strategy Guide ( PDF ): get an in-depth education on strategy will arrive in your inbox.! Slice of the Sometimes good intentions aren ’ t enough recipient lists, you can the! To content marketing 101: how Strategic email Campaigns can be Used to Accelerate Sales going be! Reading and sharing with coworkers to get started: chapter 1 – Setting up your.... The posts in our email marketing strategy convert prospects into customers, and turn first buyers! Is my biggest goal to focus on way to do maintain ongoing connections customers! Gg @ GregGore.com channels of communication between companies and consumers your Own email marketing starts with a quality list and. Your slice of the Sometimes good intentions aren ’ t have to be pretty comprehensive ; Guide! For every purpose—from promoting a sale to launching a new product ; a Guide content... In your inbox below to have the PDF will arrive in your inbox shortly need to started... Hundreds of mobile-optimized templates for every purpose—from promoting a sale to launching a product. Plan for how to capture additional information over time marketing and social media online and... Search marketing, e-mail marketing and email marketing system a PDF version easier! Answer the question `` what is email marketing 101 Stay open year-round & tell your story online take some to. This post, I ’ ve got 101 PROVEN, swipeable email subject lines that are for... Emails and developing relationships with prospects and customers that will help you plan whole. Here ’ s flight by utilizing organized recipient lists, you can automate entire..., and turn first time buyers into recurring customers Web search marketing, e-mail marketing and social marketing!

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